Talking about mental health is the first step in making a difference in the lives of all Canadians.
109,451,718 tweets, texts, calls and shares raised an additional $5,472,585.90 for mental health: Thank you Canada for another record setting Bell Let’s Talk Day!
In 2010 Bell announced that it would be contributing $50 million to mental health related initiatives over the next five years. The Bell Mental Health initiative supports an extensive range of programs to enhance mental health in every aspect of Canadian life.
Bell will donate 5¢ more to mental health initiatives for every:
Thank you for helping to make Bell Let’s Talk Day 2014 a success!
- Text message sent*
- Long-distance call made*
- Tweet using #BellLetsTalk
- Facebook share of our Bell Let’s Talk image
*by Bell & Bell Alliant customers
Bell Let’s Talk Campaign
One of the key pillars of Bell’s Mental Health Initiative is anti-stigma. As part of Bell’s efforts to reduce the stigma of mental illness, the Bell Let’s Talk awareness campaign has already begun to engage Canadians in the dialogue around mental health.
Once again, with Olympian Clara Hughes front and centre, the third annual Bell Let’s Talk Day campaign will feature a national multi-media campaign that culminates on January 28, 2014.
On Bell Let’s Talk Day, Bell will contribute $.05 for every text message and long distance call sent by Bell and Bell Aliant customers to mental health related initiatives. In addition to phone and text, people will be encouraged to engage in dialogue about mental health through social media and access information about the mental health community via the Bell Let’s Talk portal.
Recognizing that simply talking makes a significant impact in breaking down the barriers to mental health, the campaign encourages people to “start the conversation” about mental health and engage in dialogue with friends, family and co-workers.
This year, Healthy Minds Canada is excited to be playing an active role in raising awareness about Bell Let’s Talk campaign and we are even more thrilled to work with you to help raise money and awareness for mental health and addictions. Talking about mental health is the first step in making a difference in the lives of all Canadians. Get the conversation started with this Healthy Minds Canada/Bell Let’s Talk Toolkit and browse through this website for more mental health resources and HMC events across Canada throughout the year.
BLT/HMC 2014 Results!
Thanks so much for all your support for Bell Let’s Talk Day 2014! It was an awesome experience for us and we are very, very grateful for the great work you did to help raise funds and awareness about mental health in Canada.
In the twenty hours that the national HMC team tweeted on Bell Let’s Talk Day, there were over 3,000 Tweets with both our @Healthy_Minds handle and the #BellLetsTalk hashtagged phrase (which helped to develop our Twitter audience by 422 new followers on Jan 28th alone).
HMC received 88 New Facebook Page Likes with almost half our national volunteer team also posting and sharing the Bell Let’s Talk Day image on Facebook.
The Healthy Minds Canada web site had 1,655 visitors on Jan 28th (a 3,300% increase from an average day the week earlier).
HMC Analytics for Jan 28
Visits – 1655
Pageviews – 2267
New Visits – 91.2%
Top Landing Page: bell-lets-talk-day
So thanks again, you rock! And, as our numbers show, by being a part of our campaign, Healthy Minds Canada’s family has grown. For HMC, this means that more people now know about Healthy Minds Canada as a place to visit where they can continue to get the help and resources they need all year round.
About Healthy Minds Canada
Healthy Minds Canada is a national, non-profit, charitable organization that funds research, education and awareness in mental health and addictions. Highlights include over 400 research projects, national Youth Summits, a national partnership/program with the Boys and Girls Club of Canada, a series of Symposia titled “Open Minds Across Canada“, our When Something’s Wrong Handbook series, a soon to be launched on-line tool for parents, and others. Future projects include video production, anti-stigma projects, app development and games to complement our very popular When Something’s Wrong handbooks.
Resources for Campaign Team Leaders
Healthy Minds Canada will be playing an active role on social media in the weeks leading up to Bell Let’s Talk Day in an effort to help spread the message of the campaign and to connect various members of the mental health community in Canada.
Jude is the volunteer Online Campaign Manager for Healthy Minds Canada’s campaign in support of Bell Let’s Talk Day 2014 and Clara’s Big Ride 2014. In this role, Jude is managing a cross-Canada social media team who will be helping to promote and spread awareness for Bell Let’s Talk Day on January 28, 2014. Jude works full-time as an Assistant in Brand and Business Development at Kids Can Press, a children’s book publisher in Toronto owned by Corus Entertainment. She is passionate about mental health awareness and anti-stigmatization and believes that social media can be a powerful tool for influencing social change.
Want to get involved in this campaign?
2014 Let’s Talk Social Media Team Leaders
Mental health advocate living with anxiety and dysthymia (depression). Fighting stigma.
Clinical Psychologist (supervised practice) specializing in the assessment & treatment of eating disorders & mood & anxiety disorders.
Location: Toronto, Ontario
Media relations co-ordinator at Concordia, mental health advocate, fervent feminist, writer, reader & the resident tall-girl.
Location: Montreal, Quebec
Realist, mental health advocate, blogger.
Andrea Paquette is founder and Executive Director of the Bipolar Disorder Society of BC, also known as Bipolar Babe in the community. She is a mental health speaker, published author, advocate and above all a Stigma Stomper.
The Lighthouse assist high needs, at risk individuals in reaching their potential by providing safe & affordable housing, social supports & opportunities. Employee and advocate.
School psychologist, writer, #PPD survivor.
John St. Louis
Location: Northwest Territories
Spreading awareness about mental illness and suicide prevention. Pursuing research into the many areas of mental health, raising awareness to provide adequate care to individuals suffering from mental illness.
Sandra Kiume Dawson
A suicide attempt survivor and advocate active in mental health blogging and social media peer support, and Advisory Council member for the Mental Health Commission of Canada.