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HMC Social Media Ambassador Program For Bell Let’s Talk 2017
Results are in from Healthy Minds Canada’s campaign in support of Bell Let’s Talk 2017!
On January 25th, HMC’s twitter account came alive with thousands of tweets from people all across the country in support of the Bell Let’s Talk campaign. HMC hosted a dedicated 12-hour mental health Q&A with our team on Bell Let’s Talk Day, and all throughout the month of January our team was tweeting up a storm to create awareness for the campaign. The results speak for themselves:
Bell Let’s Talk Day Highlights
Total # of tweets on BLT Day by HMC AND team (including retweets): 8414
Total # of tweets by HMC (including retweets): 1055, compared to 10 on an average day
30,700 impressions, compared to 2700 on an average day
4.7% average engagement rate, a 3.6% increase from an average day
Based on the total number of followers of users who mentioned HMC, our team had a potential reach of 2.2 million.
Clara Hughes gave us a special shout out!
And in the month of January 2017…
Total # of tweets by HMC (including retweets): 1532, compared to 298 in an average month
98,400 impressions, a 56.6% increase from an average month
2% average engagement rate, a 0.9% increase from an average month
60 retweets per day, compared to 10 retweets per day in an average month
1013 new followers, compared to 146 new followers in an average month
Total follower count now: 12,600
7000 profile visits, a 378% increase from an average month
3800 mentions, a 457% increase from an average month
THANK YOU to our amazing crew of team leaders, social media ambassadors, and our National Team Leader, Andrea Civichino!
Thank you to Earl’s Kitchen & Bar in Toronto at King & York for their generous donation!
And thanks to our team sponsor, Starbucks Canada!