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HMC / BLT Awareness Campaign 2016
HMC / BLT Awareness Campaign 2016
Description: We’re getting ready for our 4th @Healthy_Minds #BellLetsTalk awareness campaign. If you’d like to get involved, please send Katie Robinette ([email protected]) a short e-mail with links to your social media accounts and a sentence or two on why you’d like to get involved.
When: December 1, 2015 1:00pm - February 1, 2016 11:30pm
Where: Toronto, Canada
Venue: Canada-wide, Online
Healthy Minds Canada/Bell Let’s Talk 2016 Campaign
On January 27, 2016, Bell ran its 6th Bell Let’s Talk campaign, and for the 3rd year in a row, Healthy Minds Canada played a huge role! Thanks to Rebecca Wagner, National Campaign Manager, for leading an awesome group of 12 Team Leaders! Beginning September 2015, Rebecca recruited and motivated the Team Leaders, who, in turn, built amazing teams of hundreds of mental health advocates from across Canada. Together, this dedicated team, consisting entirely of volunteers, took to Twitter throughout December and January to promote awareness of mental health challenges and resources and to create a digital support system for those suffering. Just after midnight January 26th Newfoundland time, this team kicked into high gear until the end of Bell Let’s Talk Day at 11:59pm PST (3am EST!), and throughout that time, the HMC Twitter account was on fire with the @Healthy_Minds handle and the #BellLetsTalk hashtag! So THANK YOU for talking about mental health! Whether by text or phone on the Bell network, by Twitter using the hashtag #BellLetsTalk, or on Facebook by sharing the Howie Mandel image, Bell broke last year’s record of over 100 million messages and posts before the day even ended!
The final results from Bell are in!
Thanks to your support, Bell saw a record 125,915,295 calls, texts, tweets and shares on Bell Let’s Talk Day.
That means an additional $6,295,764.75 will be donated to mental health initiatives across Canada.
Incredible work everyone!
Healthy Minds Canada/Bell Let’s Talk Awareness Campaign Breakdown for the @Healthy_Minds Account
Total Tweets, Retweets, & Mentions on Twitter on #BellLetsTalk Day 2016: 3,617!! That’s an increase of 22,606%!! * from an average day
Total Tweets, Retweets, & Mentions on Twitter in all of January 2016: 10,110 (7,765 included #BellLetsTalk!) That’s an increase of 2,170%!! * from an average month
And we increased our Twitter following by 1,048 people (by 624 on Bell Let’s Talk Day alone!)! That’s 1,048 more people who have joined our community on Twitter to engage and discuss mental health issues!
During the month of January, HMC gained 175 new followers on Facebook (approximately 75 higher than in a regular month).
From Jan 1-Jan 26, HMC’s main web site received 12,833 visits (or an average of 494 per day). On Bell Let’s Talk Day, HMC’s main web site received 2,602 visits. That’s a one day jump of 427%!
In late December, HMC build a Bell Let’s Talk awareness campaign page on our web site. This page received 2,337 visitors in the month of January leading up to Bell Let’s Talk Day and 1,368 visits on January 27th, or Bell Let’s Talk Day.
Want to stay involved? Follow Healthy Minds Canada at @Healthy_Minds or e-mail Katie to be updated on details for next year’s Bell Let’s Talk Campaign: [email protected]. Please also follow our HMC/BLT 2016 National Campaign Manager Rebecca Wagner (@BecLizWag) and our amazing Team Leaders on Twitter (see below), who will be continuing the inspiring conversations started during Bell Let’s Talk Day.
Campaign Team Sponsors